Shein launches IPO at a sharply lower valuation — and Europe is central to its success
AI disclosure
Summary
Shein is seeking a valuation of up to approximately $27 billion (€23.1bn) in its September flotation on the Hong Kong Stock Exchange, far below its reported peak of $100 billion in 2022. Europe is a key market, but new customs rules and regulatory scrutiny threaten its low-cost model.