FRANCE 24 meets Macdi, Senegal's star content creator

Summary

He’s one of Francophone Africa’s most followed influencers. With his humourous content about everyday life, Macdi has drawn a huge number of followers into his enigmatic universe of wild scenarios. Over the last three months he’s gained over two million followers on Tik Tok. He now has some 9 million followers on the Chinese platform which has catapulted him to stardom as the most popular Senegalese influence. In a country where creators usually express themselves in Wolof, the local language, he’s chosen French to appeal to a broader audience. Our correspondent in Dakar, Elimane Ndao, went to meet him.